Winning customer loyalty in an automotive company through Six Sigma: a case study

نویسندگان

  • Maneesh Kumar
  • Jiju Antony
  • Jiju Antony
  • Christian N. Madu
چکیده

Case Study Winning Customer Loyalty in an Automotive Company through Six Sigma: a Case Study Maneesh Kumar1, Jiju Antony1,∗,†, Frenie Jiju Antony1 and Christian N. Madu2 1Centre for Research in Six Sigma and Process Improvement (CRISSPI), Division of Management, Caledonian Business School, Glasgow Caledonian University, Glasgow G4 0BA, U.K. 2Department of Management and Management Science, Lubin School of Business, Pace University, NY 10038, U.S.A.

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عنوان ژورنال:
  • Quality and Reliability Eng. Int.

دوره 23  شماره 

صفحات  -

تاریخ انتشار 2007